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Is Owning a Small Business Vape Shop Lucrative?

Vape Products

Owning a vape shop can be lucrative if you are strategic with your partnerships, marketing, and customer service. By 2025, the vaping industry is projected to be worth over $60 billion. It’s understandable why so many entrepreneurs want a piece of the action. 

Owning a small business vape shop can be lucrative, but like many business opportunities, it largely depends on you. If you can navigate the roadblocks and keep your doors open, you’ll be content with taking part of the $5.5 billion industry. 

In order to be successful in this industry, which is becoming more competitive each year, you’ll have to take a few things into consideration. Starting any business is difficult, but because of FDA regulations, taxes, and other logistics, owning and operating a vape shop can be even more complicated. That said, more people are making the switch from cigarettes to vaping, and even more are picking it up as a hobby, so it is possible to be successful. Here’s what you need to know to be successful in this industry. 


So far, the vaping market has proved to be highly profitable, which means there’s always room to grow. The vape industry is fairly new, and new products are hitting the market all the time. Innovators are coming up with new flavors, devices, and accessories to make vaping easy, fun, and popular. This means that with an increase in customer demand, and the willingness to pay for better products, you can expect this trend to keep growing. 

However, it is important to keep in mind that only vape shops that operate in a highly professional manner, take advantage of the best business practices, and properly track their demand and supply will rake in significant profits. Those who fall short in terms of customer service and tracking their business may end up failing. The amount of profit you can make as a vape shop owner, as with any other small business is tied to how you run your business. 

Opening and Operating a Successful Vape Shop

Owning a vape shop can be difficult. If you are looking to make money within the vape industry, you’ll need to consider a few critical factors. 

The Business

You should always have a business plan ready, no matter how basic. This will give you a road map for navigating your business. A business plan is critical to running any successful business. 

When preparing a business plan, remember that there are legal regulations that you must comply with and particular licenses you must acquire. These documentations do come at a cost, so make sure you account for these in your budget. 

About Taxes:

When preparing your business plan, you’ll have to consider taxes you must pay on vaping products. Although there’s no federal tax on vape products right now, some states and municipalities do tax these products, either as a percentage of the wholesale value or per unit. 

The tax will vary across states, so you’ll have to hike up your prices accordingly to make sure that you can afford to stay open.

Read more: How much does it cost to open a vape shop?

About Licencing, Regulations, and Registration Requirements:

The FDA considers e-cigarettes to be tobacco, so you’ll have to comply with the government’s regulations about selling vape products, which includes labeling all packages and advertisements for covered tobacco products with a health warning. Also, depending on your state, county, or city, you might need additional licenses and permits to open and operate a vape shop legally. This includes fees for the permits and licenses that will vary according to your location. 

Just like any other business, you will also need to set yourself up as a business entity to protect your assets. The costs of registering a business also vary from state to state. 

Location, Location, Location 

Your vape shop will most likely be visited by the people in the area. Unless you become famous and people travel miles to see you, most of your customers will be from neighboring places. For this reason, location is essential to the success of your business. You’ll have to choose a location with high human traffic, parking, and an appealing storefront. 

It’s possible that your vape shop won’t be the only one in the vicinity, so having the best location will be key to staying ahead of the competition. 


In order to become successful, you must educate yourself regularly about the vaping industry. You’ll want to know what trends vapers are shifting to, and try to order products that meet their needs at a certain time. If you notice fruity flavor e-liquids are more popular than menthol, make sure you account for this when you order from your supplier. 

You’ll also need to know enough about certain brands so that you can effectively sell them to your customers. For example, if you know that one brand is cheaper than another, but their vape pods last a little longer, you’ll want to share this information with your customers. This is especially true when it comes to upselling. If someone comes in looking for the IPV V3 Mini vape device, try to sell them some e-liquid by telling them about the flavors available and the pricing options. 

Part of education also involves checking out the competition. Take a look at what other vape shops and gas stations are charging for similar products. You can price your products competitively, while still gaining an advantage and using your knowledge to impress customers, which will keep them coming back. 

For example, if you know that someone purchases a four-pack of nicotine vape pods for $10, you may be able to charge $9 and still make a profit. Not only that, but because you offer cheaper products, you can expect that customer to keep coming back for more. 

A Reliable Supplier

Find a supplier of wholesale vape juice and vape products that will supply you with all of the quality products regularly. Your supplier should be knowledgeable and offer any customer support that you believe you will need. We recommend doing some research on your own to find the best suppliers based on your business needs. For example, while many vape shop owners do purchase products from overseas, you’ll have to consider just how long it takes the products to arrive, which could end up hurting your bottom line. 

WARNING: This product contains nicotine. Nicotine is an addictive chemical.
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